We all have our ‘why’.

I wanted it because I wanted the next 20 years to be better. The busy seasons, the hours, hardly seeing my wife and children for months at a time. I love the work and I love being a CPA. Helping business owners and being someone people turn to for answers gives me great joy.

I want to keep doing this…but it’s not sustainable.

The realities of being a CPA began to weigh on me after just five years and the idea of another 20 felt crushing. Selfishly, I wanted a better way for me and my family, short of having to leave the industry altogether.

This is a big part of what propelled me into pursuing what is now PrepLink. I knew I couldn’t be the only one who was suffering like this, but at the time, all I really had was my personal story and a desperate need to create a better way.

So, I took what I had and I began down this path of complete unknowns and risk. I found that creating something new was both scary and liberating.

It’s also a mind game.

One day you’re up, one day you’re down. One moment things are going beautifully, the next moment they fall apart.

At times, I questioned my why.

But then the most amazing thing happened: I started meeting with people and I began to hear your stories. Your whys.

Each person I talked with had a different story, a different reason why they needed a solution like PrepLink.

Every time I heard someone else’s story, I realized that this path I started down is bigger than just me and my ‘why’.

From Eric, who’s recovering from surgery this year and needs to be able to work from home…

To Sarah, who wants to stay home to raise her two boys…

And Thomas, who struggles to find good help that he can afford…

Ella, who doesn’t always know the answers and finds herself questioning herself…

Ryan, who sometimes feels in over his head and just needs an expert to coach him through that partnership deal…

Blair, who can’t find the clients that value her unique skill set…

Roth, who is looking for ways to semi-retire…

Leah, who wants to spend more time on her farm and finally end her two-hour commute…

Rob, who’s building his own firm and wants to take on work to to help supplement his income…

Katie, who wants something that allows the flexibility to work when and where she wants…

Lauren, who needs side jobs as she pursues her online business…

Jesse, who wants to live in the mountains and work on her schedule…

And firm owners, who feel alone and wish they had people to turn to…

It’s these stories – your stories – that fuel me through all the uncertainty and risk of launching this platform. And it reminds me that we’re all in this together.

Thank you for doing this with us.

For those who are just joining the conversation… would you mind sharing your story or your ‘why’ in the comments, and how you hope PrepLink can help you?

(P.S. The names above are fake, but the stories are real).

Leave a Reply